Matías 'Didanet' Gómez

2023-07

Provided real-time coverage of the 16-team competition across official PUBG Mobile Esports social media channels. Contributed to the creation of more than 50 engaging audiovisual content pieces, enhancing audience engagement and retention. Managed community interactions and addressed inquiries, fostering a positive and supportive online environment.

2022-06 → 2023-01

Developed and implemented social media strategies across Twitter, Instagram, and YouTube to enhance brand presence and community engagement. Collaborated closely with internationally renowned esports teams from Latin America, including Furious Gaming, KRÜ Esports, and Leviatán, as well as Giants in Europe, to drive community initiatives and campaigns. Managed real-time online coverage for various events and tournaments, such as KRÜMMUNITY LEAGUE, Copa del Abismo, Giants Ultimate Cup, and FINAL SERIES: #TheTeams - #TheCommunities. Oversaw the client’s social media presence during Argentina Game Show 2022, ensuring effective engagement and content distribution throughout the event. Organized and facilitated community-building activities, such as live Q&A sessions, fan contests, and exclusive content drops, to boost engagement and strengthen community ties. Analyzed community feedback and social media analytics to refine content strategies, focusing on audience preferences and optimizing engagement tactics.

2022-04 → 2022-04

Covered English-language Fortnite competitions for the world's largest charity esports event, managing real-time updates and audience engagement for a total prize pool of over $10 million, all donated to non-profit organizations. Coordinated with streamers, influencers, and professional players to promote the event, fostering a collaborative environment that enhanced content reach and audience interaction. Collaborated with non-profit organizations to raise awareness and drive donations, aligning esports content with charitable goals and maximizing the impact of the event.

2022-01 → actualidad

2021-07 → 2021-07

Coordinated the participation of over 100 professionals worldwide, including influencers and streamers with millions of followers, to maximize reach and impact during the event's charity campaign. Developed and managed relationships with top esports talents, ensuring their needs were met and aligning their personal brands with the event’s objectives to enhance overall campaign effectiveness. Negotiated contracts and managed agreements with talent to secure their participation, aligning expectations and deliverables to support the event’s charitable goals. Provided remote support for talent during events, coordinating logistics, technical assistance, and personalized support to ensure a seamless experience for all participants.

2017-09 → actualidad

Provided real-time coverage for over 25 esports events, collaborating with leading companies such as KRAFTON and Tencent to enhance engagement for major tournaments, including PUBG Mobile World Invitational and PMPL EU Championship. Managed community engagement and content creation for a variety of gaming titles, including the Snapdragon Pro Series (Brawl Stars, Wild Rift, Clash Royale), ESL Impact Season 2 (CS), and DreamHack Masters Valencia 2022 (Starcraft II). Created and distributed over 200 social media posts monthly, leveraging tools like Live Cut to maximize reach and visibility across platforms. Coordinated with cross-functional teams, including marketing, production, and graphics, to ensure cohesive messaging and branding across all esports events and online content. Analyzed social media metrics to evaluate performance, identifying key areas for improvement and optimizing content to boost interaction and audience retention. Established relationships with influencers and content creators to expand community reach and foster a more engaged and active online presence.

Marketing

2023-04 → 2024-06

El Máster en Comunicación Digital y Gestión de Comunidades de IEBS School me permitió afianzar conocimientos técnicos, teóricos y prácticos de Social Media y Marketing. También me brindó valiosa información de Storytelling y Narrativa Transmedia, Social CRM e Inbound Marketing.

Videojuegos

2017-01 → 2019-12